دانلود پاورپوینت ترجمه مقاله لاتین(social identity dimension and consumer behavior in social media)

As technological advancements continue to evolve, consumer use and purchase behavior also change in response to the emergence of new tools such as social media. Given that more marketers have shifted their focus toward engaging customers in the development of their marketing mix via social media platforms, such as Twitterand Facebook, finding important factors that drive consumer use and purchase behavior in this environment is of practical and academic importance. Use behavior contributes to fun ...